Last updated: 6 November 2026

The TRUST Consultant Model™

The TRUST Consultant Model, developed by Akhil Dave, is a five-step approach to becoming an ethical healthcare marketing consultant: Target clarity, Responsible communication, Understanding through audit, Strategy and system, and Transformation through action. It starts with an identity shift from employee, vendor or executor to adviser and strategist.

The identity shift

A consultant is paid for clarity and direction, not for tasks. The first step is to stop thinking like an employee, vendor or executor and start thinking like an adviser.

T: Target clarity

Pick a segment (a clinic, an IVF centre, a wellness business, a start-up) and one problem you can solve, for example enquiries that never turn into consultations.

R: Responsible communication

Avoid fear-based messaging, over-promising, discount pressure and fake urgency. Educate and build trust.

U: Understanding through audit

Diagnose before advising. Audits can be products in themselves: hospital, clinic, digital, social media, website, Google profile, patient journey and patient experience.

S: Strategy and system

Turn the diagnosis into phases, tasks, monitoring and review, with a regular reporting and review rhythm.

T: Transformation through action

Knowing is Knowing, Doing is Doing™. Clarity plus consistent action is what changes a client’s results.

Building your first offer

  1. Choose a niche.
  2. Name the business problem.
  3. Match it to your skills.
  4. Package it: target, problem, outcome, phases and duration.
  5. Define the delivery system, such as a weekly review and reports.
  6. Price by outcome and your level, not by hours.

These are examples of a way of working, not guaranteed earnings.

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FAQs

What is the TRUST Consultant Model?

A five-step model by Akhil Dave for becoming a healthcare marketing consultant: Target clarity, Responsible communication, Understanding through audit, Strategy and system, Transformation through action.

What is the difference between an executor and a consultant?

An executor is paid for tasks. A consultant is paid for clarity and direction.

Why audit before advising?

Diagnosis comes before advice. An audit shows what is actually happening before any strategy is proposed.

Is this a guarantee of income?

No. The model is a way of working, not a promise of earnings.

Work with Akhil

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Knowing is Knowing, Doing is Doing™