Videos by The White Shirt Man

Honest, practical lessons on hospital and clinic marketing, doctor personal branding, NMC compliance and building a consulting career, from Akhil Dave, who has 25+ years in healthcare marketing. Knowing is Knowing, Doing is Doing™.

Hospital Marketing & Branding

Healthcare Marketing: 8 Lessons From Google & YouTube Every Hospital Needs20:01Healthcare Marketing: 8 Lessons From Google & YouTube Every Hospital NeedsAre You Wasting Money? 5 Silent Killers in Hospital Marketing11:10Are You Wasting Money? 5 Silent Killers in Hospital MarketingRevenue Leakage in Every Hospital | The Referral Problem Nobody Talks About47:31Revenue Leakage in Every Hospital | The Referral Problem Nobody Talks AboutMessi Missed. Argentina Won. What Healthcare Marketers Must Learn15:29Messi Missed. Argentina Won. What Healthcare Marketers Must LearnMedical Marketing in India: What Hospitals Are Getting Completely Wrong18:03Medical Marketing in India: What Hospitals Are Getting Completely WrongHospital Staff Training: Why Patient Trust Breaks Before the Doctor Meets Them3:29Hospital Staff Training: Why Patient Trust Breaks Before the Doctor Meets ThemYour Hospital Brand Doesn't Need Influencers, It Needs This5:37Your Hospital Brand Doesn’t Need Influencers, It Needs ThisPatient Experience in Healthcare: Creating Trust and Positive Word of Mouth8:19Patient Experience in Healthcare: Creating Trust and Positive Word of MouthThe Patient Engagement Framework Every Healthcare Provider Needs9:51The Patient Engagement Framework Every Healthcare Provider NeedsHealthcare Marketing Changed: Here's What Works Now7:33Healthcare Marketing Changed: Here’s What Works NowHospital Branding Strategy: The Framework That Works6:28Hospital Branding Strategy: The Framework That WorksWhy Your Hospital Brand Is Invisible (And 9 Ways to Fix It)1:16Why Your Hospital Brand Is Invisible (And 9 Ways to Fix It)Healthcare Marketing Essentials Every Provider Must Know1:35Healthcare Marketing Essentials Every Provider Must Know

Clinic & Practice Growth

Clinic Marketing Plan: Agle 90 Din Mein Kya Karein?11:50Clinic Marketing Plan: Agle 90 Din Mein Kya Karein?Healthcare Marketing Audit: 82% of Indian Clinics Are Making This Dangerous Mistake5:50Healthcare Marketing Audit: 82% of Indian Clinics Are Making This Dangerous Mistake18 Lakhs Wasted on Marketing With Zero Results | Here's Why6:1718 Lakhs Wasted on Marketing With Zero Results | Here’s WhyWhy Most Clinics Waste Money on Marketing Agencies4:29Why Most Clinics Waste Money on Marketing AgenciesWhy Digital Marketing Alone Cannot Grow a Doctor's Practice4:44Why Digital Marketing Alone Cannot Grow a Doctor’s PracticeThe Real Reason Your Medical Practice Isn't Growing2:49The Real Reason Your Medical Practice Isn’t GrowingThe Security Mistake Every Doctor Is Making5:38The Security Mistake Every Doctor Is MakingYour Medical Practice Growth is Suffering Because of These 10 Mistakes26:47Your Medical Practice Growth is Suffering Because of These 10 Mistakes

Doctor Personal Branding

Personal Branding for Doctors: Build Your Brand, Build Your Practice16:19Personal Branding for Doctors: Build Your Brand, Build Your PracticeDoctor? Build Your Personal Brand Before It's Too Late4:10Doctor? Build Your Personal Brand Before It’s Too LateThe Personal Branding Secret Every Doctor Must Know2:59The Personal Branding Secret Every Doctor Must Know

Digital, SEO & Content

Healthcare Digital Marketing: Are Indian Hospitals Doing It Wrong?16:38Healthcare Digital Marketing: Are Indian Hospitals Doing It Wrong?3 Questions Every Doctor Should Ask Before Picking a Social Media Platform7:213 Questions Every Doctor Should Ask Before Picking a Social Media PlatformThe Social Media Mistake Healthcare Professionals Make7:14The Social Media Mistake Healthcare Professionals MakeDon't Ignore SEO: A Doctor's Guide to Digital Growth5:28Don’t Ignore SEO: A Doctor’s Guide to Digital GrowthStrategies for Content Marketing in Healthcare5:20Strategies for Content Marketing in Healthcare

NMC & Compliance

Dear Doctors: 10 Things to Do After NMC's New Advertising Guidelines12:00Dear Doctors: 10 Things to Do After NMC’s New Advertising GuidelinesAdvertising in Healthcare Marketing: Myths, Strategies, and Compliance Tips8:08Advertising in Healthcare Marketing: Myths, Strategies, and Compliance Tips

Leadership & Conversations

Piyush Pandey Sir's Legacy & Lessons for Every Marketer | Akhil Dave x Niraj Upadhyay41:33Piyush Pandey Sir’s Legacy & Lessons for Every Marketer | Akhil Dave x Niraj Upadhyay

For Aspiring Consultants (HMC Hub)

How to Become an Ethical Healthcare Marketing Consultant | Consultant Identity Workshop55:03How to Become an Ethical Healthcare Marketing Consultant | Consultant Identity WorkshopThe Difference Between Broke Healthcare Marketers and Thriving Ones5:38The Difference Between Broke Healthcare Marketers and Thriving Ones